Pepperfry Franchisee Program

Pepperfry's Omnichannel Footprint is the largest in the country today with 69 Studios spread across 28 cities. Studios have become a key growth driver at Pepperfry and significantly contribute to the overall business. Pepperfry Studios are experience centres, where the sales consultants help the customers make the right purchase decision and help them buy online on

After launching 25 Studios of its own, Pepperfry launched the Franchisee Program in September 2017 and today operates 20+ FOFO Studios across cities like Bengaluru, Mysore, Hubbali, Indore, Goa, Lucknow, Imphal, Surat etc. These Franchisee’s are already successful businesses in a short period of time and are great advocates of the model.

Proven successful Model
  • 60+ Studios, 20+ Successful Franchisees.
  • Unparalleled Catalogue of 100,000 products
  • 100% Price Parity with Online Business, No Channel Conflict
Low Investment, Quick Returns
  • Approximate 15-40 Lakhs Initial Investment.
  • Zero Inventory Carrying.
  • Short Payback Period, Breakeven in Year 1
  • Brand Led Marketing Promotions
  • Staff Training and Recruitment Assistance
  • Order Fulfilment, After Sales and Support by Brand
Business Model
Retail Space Requirements
Carpet area between 400 - 1250 Sq. Ft. Preferably located at a High Street or Premium Residential Area Owned property preferred. Rented Property between ₹ 100 to ₹ 175/ Sq. Ft Location shortlisted by the partner & approved by Pepperfry Studio layout designed & executed by Pepperfry
Franchisee Owned Franchisee Operated Model Total Initial investment between 15-40 Lakhs (as per the business model) including CAPEX and Fees No Inventory Investment, only Display Stock
OPERATING COST AND REVENUEs (Subject to investments as per the business model & market conditions)
Average Yearly Earning Potential of ₹ 50 Lakhs Short Payback Period, Breakeven in Year 1 53% Return on Investment from 2nd Year
Successful /aspiring Entrepreneurs or Corporate Employees looking to become Entrepreneurs. Experience in Home Décor or Furniture Business Preferred. Goal driven, Tech savvy, Passion for Customer Service. Ready to invest time and energy in running a successful studio.
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